Vice President, Design + Merchandising

​2012 - 2020

Senior Executive Design VP leading the Design, Creative and Merchandising consumer business function at $1B E-Commerce company with 10M active customers annually. Recruited by the CEO, COO and the Founder to exponentially grow the consumer business, identify category growth opportunities, create and lead the short and long term strategic direction, integrate and restructure multi brand merchandising e-commerce teams, establish best in class processes in order to analyze and grow in size and scale.

During tenure at company, role expanded to include product management activities, UX design approval, creating and integrating assortment planning process, delivering Marketing and Creative digital strategy, developing brand aesthetic across all platforms, established core product design aesthetic, brand photography strategy, and all branded strategies across Shutterfly's portfolio of consumer brands (Shutterfly, Tinypints, Wedding Paper Divas, Lifetouch, Treat, Tripix, Groovebook) which has propelled the company from $400M to $2B (including Lifetouch) into leaders in personalized space. Strong leader with a track record of building effective teams, grew organization from 20 to current size of 50 with direct reporting line to the President of Shutterfly, Inc.

 

Director of Merchandising

​2010-2012

 

Established and directed design direction, consumer strategic direction, inventory planning, product assortment direction, in-season and long term financial Planning, all product and performance KPIs, marketing and creative, brand direction and product development across retail and E-Commerce channels including both US and International doors for largest driving division of the company. While in this position grew the business from $200M business to $400M business in fiscal 2012. 

 

 

Buyer

​2006-2010

 

​Responsible for all planning, product selection, pricing/promo, product development, design, vendor integration, cost negotiation, marketing, creative and advertising for RT 66 Apparel, Bongo, Licensed, and National Brand Denim across both Chain Retail and E-Commerce platforms. Leveraged design and product background to partner with design in order to create strong, consumer focused brand. Due to implemented strategies, Kmart girl’s denim was singled out in NPD study in 2008 as having the largest growth in girls denim market share across all retail channels. 

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Director of Merchandising, CWD Kids

​2003-2006

 

Visual Manager, Dillards

​2001-2003

 

Costume Designer, Walt Disney World

1998-2001