Krista Monaco
OMNI MERCHANDISING LEADER
VP OF DESIGN + MERCHANDISING
In 2017, we had just completed a major platform migration project and were struggling with maintaining our existing customer as newer, hipper fighter brands were emerging. In order to drive excitement, engagement and new consumer growth, we launched the artist collections showcasing a broad range of up and coming as well as established talent. Some of our featured artists came from my personal collection (Tobias, Molly Kars) and others were found during inspiration trips to museums and local art shows.
Click on the links to learn more about these amazing artists and see a sample of the collections.
CREATIVE DIRECTOR - KRISTA MONACO, VP DESIGN + MERCHANDISING
PROJECT MANAGER - CHELSEA DREW